Marketing strategy in the new millennium is as much a creative, instinctive pursuit as it is a predictable, mechanical one. For this reason, the software can help marketing teams make the most of their potential and help them utilize their creativity and vision with measurable results. Research by various companies has shown the palpable ways in which software produces results. According to Social Media Today’s State of Marketing Automation Survey Report (2019), for instance, around 75% of marketers currently used at least one marketing automation tool. Can you enjoy the same success by making the most of the analytical abilities of software?

Who Is Relying On Marketing Software?

A VB Insight study has found that 80% of companies relying on marketing automation increased their leads by 80%, also enjoying a 77% growth in conversions. The House of Marketing Yearly Marketing Survey 2019 states that the top tools companies are relying on include A/B testing(50%), customer journey mapping (49%), marketing automation (48%), personalized content marketing (36%), ensuring optimal experiences across touchpoints (34%), personalized web pages (20%), and targeted loyalty campaigns (16%). Representatives of this online marketing agency in Austin, TX state that “content strategy is the Who, What, When, Why and How of your entire content marketing program.” Without marketing software, however, it can be difficult to understand exactly what your client ‘persona’ is.

 Marketing Automation 

Marketing automation is just one of many software tools, yet as seen above, it is one of the most oft-used. This type of software enables your team to get out crucial information from a variety of sources at predetermined, optimal times. For instance, your company’s marketing automation software may aid with manual email campaign creation, SMS messaging, placing online ads, and managing and analyzing data.

  The Human Touch 

The aim of marketing automation and other software marketing tools is to achieve more traffic, more conversions, and improved customer loyalty. Through a highly streamlined process, you can build an important, personalized bond with each client automatically, freeing up your team so they can get to other tasks, such as dealing with clients face-to-face or creating blogs and audiovisual material for a personalized website. The Demand Gen Report stated that around 91% of companies that use automation deem the technology “very important” to their overall marketing strategy.

  Smaller Error Margins 

Your business may have to process numerous amounts of data, which results in a higher probability of human error. Marketing software can help your team complete their tasks flawlessly and with immense precision. Errors can have a big effect on your results; they can range from targeting products to the wrong group, right through to sending erroneous email information to clients, or sending clients data or loyalty offerings meant for another group. Marketing software will boost your team’s security while ensuring your company maintains the professional standard that discerning clients demand.

Working In Advance 

The ideal marketing team should comprise various individuals - including a marketing director, content manager, web manager, and paid acquisition manager. In many small companies, however, staff members may take on more than one marketing role. Marketing software can help small teams to stick to strict deadlines by permitting them to schedule campaigns ahead of time. Social media tools like Hootsuite, for instance, allow companies to schedule all their social media content across a host of channels, days or weeks in advance.

  The vast majority of American companies are investing in marketing software, in an effort to obtain information on customer habits and to target campaigns at specific groups. The software also increases productivity and allows teams to work in advance. Finally, it ensures that errors are kept to a minimum and that the tone of voice remains consistent and professional throughout your communications.